When browsing the web or flaming a chat room, you may imagine you're unseen. Your clever user name is thought to be freedom's tool. As the joke goes, "On the Internet, they don't know you're a dog." So how come marketers are flashing ads for flea collars on your screen? Not only do they know you're a dog, they know what you like for dinner and your opinion of cats. After the recent hack attacks on leading commercial Web sites, President Clinton convened a top-level emergency meeting on Net security. Businesses vowed to tighten up. But where's the table-pounding on Net privacy? E-commerce can open up your life like a can of beans, and you're tarred as "antibusiness" if you object.
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