They all scream for ice cream

摘要

Both are experienced in food, hospitality and tourism and with growing demand for low allergen, unadulterated foods they believed PURE's artisan range of handcrafted, all natural, ice creams, gelatos and sorbets would be huge.But when it came time to make some big decisions on the future direction of the business, Brian reached out to Business Mentors New Zealand for help. He was matched with Wanaka-based mentor, Mike Henderson, last year and PURE New Zealand Ice Cream is now, well, creaming it.The ice cream entrepreneurs' focus shifted overseas to export markets, with Japan being the first country in their sights. "The Japanese are very fond of premium New Zealand brands and our dairy and protein so they are a great fit for our brand," says Brian.