BECOME AN INNOVATEUR: REFLECT, EXPERIMENT AND DISRUPT

摘要

Innovation, and thus continued business success, seems to defy typical stereotypes. As we already know from the works of Saras Sarasvathy ('effectuation') and Eric Ries (The Lean Start-Up), true innovations seldom come from an "analysis-paralysis" approach or from following detailed new product development processes down to the tee. However, your stereotypic "gung-ho, dive-head-first, couldn't-care-less-about-planning" entrepreneur does not come out as a winner in the innovation game either. The truly innovative entrepreneurs, or innovateurs, seem to lie somewhere between these two extremes.