FEEDBACK

摘要

Normally it falls to Feedback to shine a light on questionable marketing claims, however Tony Badsey-Ellis offers a promotional boast that may prove immune to this approach. "My wife purchased a product from the Clarins Instant Light make-up range, and was amused to read that 'the 3D Radiance pigment optically 'splits' light into 3 dimensions to enhance facial beauty'." Rarely does a single line inspire so many questions. Which dimensions is light sent into? Why does Clarins feel it necessary to dress the word split with quotation marks? And how exactly will this process enhance facial beauty? Feedback prefers more traditional lighting tricks to enhance our looks - bulbs dimmed, or switched off completely.