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摘要

WHETHER it be micellar water or chakra-charging crystals, the practitioners of alternative lifestyles strive to offer novelties that will lubricate the wallets of the worried well-off. Few do it with as much aplomb as Goop, the Hollywood lifestyle brand of Gwyneth Paltrow. The queen of yoni balls, moon-dust smoothies and ashwagandja (us neither) has continually stayed one step ahead of her satirists, dreaming up ever more bizarre concoctions that are set against a backdrop of quasi-spiritual wellness advice.