Setanta Sports plays long game

摘要

Setanta, the sports broadcaster that recently completed its inaugural season of broadcasting live English Premier League football, is looking at securing long-term options for broadcast facilities.rnThe Ireland-based company has so far been run as a very lean organisation in terms of owning physical infrastructure, a strategy seen as likely to be attractive to a potential purchaser. But while the lack of ownership of "bricks and mortar" may be appealing to many potential suitors, it also accentuates the limited nature of Setanta's assets.