'Widgets' could be way to revive interactive TV

摘要

Interactive television has largely been a history of failure and false starts, attempts at new formats often representing the triumph of hope over experience.rnBut "widgets" could be about to change all that, according to professional services firm Ernst & Young, and become the long-sought "killer app".rnDescribing interactive TV's "long and bumpy road", starting with the 1994 experiment by Time Warner on its cable network in Orlando, Florida - which failed largely because the set-top boxes :ost US$3,000 each- Ernst & Young says: "There is a formidable history of missed attempts to capture audience and make money with a compelling iTV offering."