METHOD AND SYSTEM FOR PROVIDING ADDRESSABLE ADVERTISING SERVICE USING TV WIDGET ON WALLED GARDEN INTERACTIVE TV CUSTOMERS

摘要

The present invention relates to an address-based advertising service method and system using interactive TV widgets, and more particularly interactive TV service subscribers, existing closed (walled garden) business structure, IPTV and digital cable TV (CATV) bi-directional data broadcasting protocol (each ACAP (advanced common application platform), or OCAP (open cable application platform) ) outside in such a manner as to deliver the designed advertisement according to, W3C (World Wide Web) standard describes the implementation of the gateway server, the widget service server, through and address-based advertising server for providing a bidirectional address-based ads using the widget, a two-way relates to an address-based advertising service providing method and system for using TV widget. ; According to the present invention, without re-authoring the group made advertising content to match the ACAP or OCAP also W3C (World Wide Web ) standard technologies implemented a set-top box widget to a gateway server, desktop services server through your address-based ad server may be a bidirectional address-based advertising provided by the widget. ; In addition, according to the present invention, , downlink broadcast video stream, set-top box without having to insert the address-based advertising, the signal widget, the gateway server, the widget service server, address-based ad server, such as through the can bidirectional address-based advertising service using the desktop as a separate data. ; IPTV, CATV, bi-directional, widgets, address-based