Can you hear me now? ... Not my kids

摘要

Given that the vast majority of grown-ups who might need one are already surgically attached to their cell phones, where are the device makers and wireless service providers going to turn for future growth? All you parents of young children need to gather round for this one. We're talking about the "tween" market, or those youngsters ages 8 through 12....Yes, really. "The tween market is currently under-penetrated compared to the overall population," writes Yankee Group analyst Marina Amoroso in a recent report intended to help vendors fix this, um, problem. "Despite a number of important challenges, it represents one of the key growth opportunities for the wireless industry."