When We Say Milk Quality, What Does the Consumer Hear and Expect? What Should They Hear? How do They Need to Hear it and from Whom?

摘要

In early December 2014, 120 National Mastitis Council (NMC) Members took time to to a four-question survey.1. How do you define Milk Quality?2. How do you think consumers define Milk Quality?3. What would you like the consumer to know about Milk Quality?4. Do you communicate with consumers about Milk Quality?120 Respondents41.6 % 50 Veterinarians 5.0 % 6 Dairy Producers/Farmers 20.8 % 25 Dairy plant/co-op/Agribusiness personnel 16.6 % 20 University Research/Extension 16.0 % 19 Private Consultant/Student/Other.