Thought the days of creativity in web design were dead? Then check out the incredible site Watson Design Group built to promote Tarantino's latest movie (onceuponatimemag.com) and you'll soon realise your mistake. This wonderfully evocative website serves as an expansion of the nostalgia-drenched movie's world, making you feel as if you're flipping through an American print magazine straight out of 1969 as you explore its exclusive articles and content. Making inventive use of animated transitions and fluid navigation, the team pulled off an impressive trick, making the site feel both retro and modern at the same time. No wonder that it quickly amassed a flurry of awards, from the likes of Awwwards and FWA. Here Watson/DG's Hleb Marholin and Matt Grippi explain how they went about translating Tarantino's intoxicating celluloid vision into a website that both feels authentic and functions perfectly.
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