No firm promises

摘要

I have an aversion to management books, and it is based on the way they are written. Why use a sentence when a chapter will do? Why use standard English when you can invent meaningless phrases? Gary Pisano suffers from this predilection in his book Science Business. He takes more than 70 pages to tell the reader that drug discovery is complex and risky, involving several disciplines and lots of money, and that biotechnology has simply increased the complexity. A further 30 pages are required to conclude that many commercialization strategies are being followed, but that it is too early to know which are right.