Provided are a firmness evaluation device, a firmness evaluation method, and a firmness evaluation program, whereby skin firmness can be easily and precisely evaluated. A skin index calculation unit 4 calculates the abundance of shiny areas of skin in a captured image and the abundance of wrinkle areas of skin in the captured image as skin evaluation indexes, and a firmness evaluation unit 5 evaluates the firmness of facial skin of a subject on the basis of the skin evaluation indexes calculated by the skin index calculation unit 4.
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