Three simple principles that dramatically boost corporate creativity

摘要

Although creativity is a high priority for almost any organization, at most companies it happens only on a hit-or-miss basis. The main reason for this is a general lack of awareness of what really drives corporate creativity. Myths about creativity are commonplace, and managers act on them. This article describe three simple principles of corporate creativ- ity, based on how it actually occurs, that will significantly boost creative performance when they are recognized and acted on:(1)most creative acts are unexpected and cannot be anticipated by management;(2)rewards do more harm than good to creativity; and(3) participation is the key variable by which to manage.