More than a MAIN MEAL

摘要

Positioning meat and poultry as more than a center-of-the-plate item can potentially generate a bonanza of additional activity for retail and foodservice operators. The use of such proteins as chicken, beef and pork as a snack, appetizer or side dish can address the needs of the large base of health-conscious consumers seeking new sources of protein, along with those who crave novel eating alternatives. Making meat and poultry more popular in a variety of roles, however, will demand a change in consumer attitudes and dining habits along with a strong focus by merchandisers on growing activity in each segment, analysts say.