INCREASE YOUR MARKETING BUDGET

摘要

It may sound counterintuitive, but the best way to lose money is to not spend money. Of course we all run into budget crunches from time to time, particularly during slower periods of the year. But as you start looking for cuts, there should be one area of your finances that remains untouchable: your marketing budget. While it's tempting to slash your marketing budget, not only should you avoid cutting it during down times, you should actually increase it, and here's why.