Ticket retailer Trainline has launched a national media campaign 'I Am Train; which it says reflects the brand's vision to deliver'smarter journeys^The company says the campaign is focussed on the idea of'the man who is train, a man who is at one with train travel, who manoeuvres through a bustling station with ease and panache, all thanks toTrainline's app; Simon Darling, Trainline Commercial Director, said:'With our"l am train" campaign, we wanted to convey the idea of someone who wins at trains'The company has recently renamed itself from thetrainline.com to Trainline. Mr Darling says the reason for this is that the company is'much more than a website these days'.
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