If there's one trend that has unveiled the absolute need for synchronization among warehousing, transportation, order management and even procurement software platforms, it's omni-channel fulfillment. Defined as a complex sales strategy centered on providing customers "seamless" shopping experiences whether they're using a mobile device, ordering over the phone, or visiting a brick-and-mortar store, omni-channel is transforming the way warehousing and distribution professionals set up and orchestrate their supply chain software platforms.
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