Undergraduate students from packaging science, graphic design and industrial design at Rochester Institute of Technology worked over the semester to improve packaging and branding identity for Milwaukee Tools and its Shockwave power drill bits. Team Brute Force and Team Impe-rium were the overall winners of the Packaging Systems class challenge. This is the most recent collaborative project class the three departments have undertaken for students that combines theory with applications, innovation and corporate operations. Companies obtain new ideas from design challenges, and students learn first-hand about product development and packaging—how it can influence consumer purchases, improve users' experiences and the impact different materials can have on the transportation process and the environment.
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