How to write for the web

摘要

According to Google there are 11.5 billion pages on the internet. If you have, or are about to invest in enhancing your profile as a public sector employer on the web, make sure you stick to the tried and tested rules.It would be madness in the drive to do more with less, at a time when the public purse is more precious than ever, to not benefit from others' lessons learned.Writing copy for the web is a distinctive skill. Many seasoned copywriters with decades in the advertising business comeunstuck writing for online. Language is an integral part of your brand communication.