Strategic Dimensions Affecting Innovation

摘要

Companies seeking to boost their ability to create growth through innovation need to be clear about their goals (what they want) and boundaries (what they won't do). Companies should set goals and boundaries for a wide range of strategic factors. The following factors can be useful areas to consider: Which customer group can it target? If the company is consumer-focused, can it consider business customers? If the company is business-focused, can it consider targeting consumers?