Massive make-over points to healthier standards

摘要

Yeo Valley Organic has launched a major campaign to set a new, better-tasting, healthier standard for its yogurts, using 60% more fruit. At the same time, the company's packaging is having a complete makeover, with what it describes as "a simpler, cleaner, more modern look". The new products are being supported by a £3m press, poster and television advertising campaign based round the strapline: "A breath of fresh air from the country". "We've made new product launches and enhanced the designs of some of our packs in recent years, but this is the biggest event since we developed our 'grass tick' design in 2003," explained Yeo Valley's marketing director, Ben Cull.