An outcome approach to animal welfare

摘要

Britain's biggest food retailers are forging ever closer links with their suppliers as they respond to increasing demands from consumers. In the early days of dedicated producer groups in the dairy sector, the emphasis was very much on milk production, but things have moved on to a far more complete, whole farm approach with increasing emphasis on animal welfare. And the stakes are high. High enough for Sainsbury's to invest ￡40 million in what the retailer says is a unique animal welfare standard for UK dairy farmers.