The battle to regain the hearts and minds of consumers over scientific developments in farming has begun in earnest. There is a growing appreciation that the sometimes extremist and irrational views of the opponents of scientific developments in farming have to be challenged. Constructively and professionally. The future of farming depends on its scientific development. This must be at the core of its future profitability. It is also the right direction for society in general, and the countryside in particular. Producing food in sufficient quantities and of appropriate nutritional balance has now become a pressing imperative. It can no longer be inhibited by minority crusades which glue up the works.
展开▼
