Innovation and consumer acceptance

摘要

Dairy UK Director General Jim Begg recently chaired the Dairy NPD Conference in Amsterdam, where he told delegates that innovation, new product development and R&D must drive future industry growth. However, he also stressed that consumer acceptance of new technologies was pivotal to sustain the industry economically.Jim explained: "Globally, demand for milk could outstrip supply in the next few years. Milk production is most developed in the West, but demand is growing fastest in the East.