Eckrich unveils deli meat package refresh

摘要

Eckrich, a Smithfield Foods Inc. brand, released a new packaging design for its portfolio of premium deli meats. The new design is informed by both qualitative and quantitative market research, according to Smithfield. Imagery on the packaging showcases the product in a prepared fashion that is accentuated by a white background. The company said the new look is modern and approachable.