Calling out claims

摘要

Food processors with annual sales of at least $10 million began following the federal government's updated nutrition facts labeling rules on Jan. 1. This required package redesign provided an opportunity for developers to modify formulas in order to have more appealing nutritionals as well as allow for content claims and call outs on product labels. While the majority of front-of-pack marketing jargon on meat products focuses on production attributes, there's a fair share that relates to nutrients and ingredient sourcing. Sodium content claims, for example, can be found on a growing number of ready-to-eat meats as well as bacon. Uncured is also trending. These products are free from directly added nitrates and nitrites. Even sugar-free claims are showing up on bacon and meat snacks, as these high-protein products are part of many specialty diets, namely keto, Whole30 and paleo, which include strict limits on added sugars.