POULTRY POLITICS

摘要

Costco Wholesale Corp.'s $4.99 iconic rotisserie chickens reign supreme in the world of value protein. The warehouse club chain has remained committed to retain the $4.99 price tag, even when outsiders speculated the company would ultimately lose money to do so. To keep the $4.99 rotisserie chicken and its cult-like status, Costco participated in a first-of-its-kind experiment. It built its own chicken processing facility to fully integrate the growing and processing of its poultry supply chain.