机译:战斗广告理论
The Leonard N. Stern School of Business, New York University, New York, New York 10012, and Cheung Kong Graduate School of Business, Beijing 100738, China;
The Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742;
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104;
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104;
advertising; persuasion; game theory; competitive strategy; prisoner's dilemma; preference shifts;
机译:需求溢出,好斗的广告和名人代言
机译:竞争与好斗性广告:历史分析
机译:有说服力的广告在分销渠道中总是很吸引人吗?
机译:斯科普斯理论与接收美学理论视角下的汽车广告翻译研究
机译:全国有色人种协进会打击不正当住房法律和惯例的斗争策略:1920-1960年城乡景观动态变化的比较研究
机译:监管焦点理论在搜索广告中的应用
机译:战斗广告理论