Market analists' findings for 2009 are that the yachting audience loves innovation. This was one of the remarks of managing director Jürgen Tracht from the German marine industry association BWVS following this year's Boot Düsseldorf yacht show. "For a lot of customers that are looking for a yacht right now, innovation and qualitiy are more important factors than the price of the yacht." Companies that distinguish in terms of creativity, finish, quality and service can attract new customers.
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