Try as it might, Microsoft just can't catch up with Apple. It may be streets ahead in terms of market share and value but it clearly rankles the company that while it pioneers many technologies and dominates most computing sectors it's seen as the boring, smug, semi-thug to Apple's hip, chummy cool kid/smartarse. Microsoft's poor public image is so ingrained that it has become its brand. While people think of Apple products as cutting edge, innovative and trendy (if a little expensive), Microsoft's stuff is buggy, insecure and dreadfully dull (and expensive). It must hurt horribly, because every nowand again Microsoft tries very hard to persuade everyone otherwise.
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