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Shoppers' Delight

机译:购物者的喜悦

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摘要

It's hard to imagine that a high-end retail mall can gain the same attraction as its highly popular neighbors Universal Studios and Disney World, but Orlando's new Mall at Millenia is more than holding its own. With exciting features throughout the mall such as a multimedia grand court and winter and water gardens, each with unique lighting treatments, consumers have been flocking to the distinctive shopping destination since its grand opening on October 18, 2002. Paul Gregory, Brett Anderson and JR Krauza, of Focus Lighting worked with JPRA Architects to create a theme based on the universe, earth and time, featuring water, landscape, art, graphics and variable imaging, augmented by graphics, illumination and video techniques. They were rewarded with an Award of Excellence at the 2003 International Illumination Design Awards (IIDA) program. The challenge was to create a unique look and feel for each of the spaces, yet maintain a commonality throughout the long concorses of the mall. What follows is a look at the lighting approach for each area of the mall.
机译:很难想象高端零售购物中心会获得与人气很高的邻居环球影城和迪士尼世界一样的吸引力,但是奥兰多在美年的新购物中心不仅仅是拥有自己的购物中心。自2002年10月18日隆重开业以来,消费者就在整个购物中心中拥有令人兴奋的功能,例如多媒体大球场以及带有独特照明处理的冬季花园和水上花园,消费者开始蜂拥而至。 Focus Lighting的Krauza与JPRA Architects合作,创建了一个基于宇宙,地球和时间的主题,以水,景观,艺术,图形和可变成像为特色,并通过图形,照明和视频技术加以增强。他们在2003年国际照明设计奖(IIDA)计划中获得了卓越奖。面临的挑战是要为每个空间创造出独特的外观和感觉,同时又要在整个购物中心的长期礼貌中保持共同性。接下来是购物中心各个区域的照明方法。

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