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WAXING LYRICAL

机译:打蜡抒情

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摘要

Back in 1976, Nick Brown was a keen traveller who just wanted to keep his boots dry. Today, he owns and runs a business that has just won a Queen's Award for Enterprise, International Trade, for achieving dramatic growth in its waterproofing products business. Originally known as "Nick's Wax", Brown came up with the idea for his formula on a hiking trip in Scotland because he wanted to make his boots waterproof without softening them and losing support. He then realized the formula could be applied to a wide range of other outdoor garments and has since developed a comprehensive range of products, which are suitable for all technical footwear, clothing and equipment.
机译:早在1976年,尼克·布朗(Nick Brown)就是一位热衷旅行的人,他只是想保持靴子干燥。如今,他拥有并经营的一项业务因其防水产品业务的显着增长而刚刚获得了国际贸易女王奖。布朗最初被称为“尼克蜡”,在苏格兰的一次徒步旅行中提出了他的配方创意,因为他想让靴子防水而不软化并失去支撑。然后,他意识到该配方可用于多种其他户外服装,并且自此开发了一系列产品,适用于所有技术鞋类,服装和设备。

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