AS CONSUMERS AGAIN EMBRACE PREMIUMS, DIAGEO ANSWERS THE CALL WITH A NEW WAVE OF LUXURY GOODS

摘要

The numbers tell the story. Diageo's North American organic sales were up 3% for their fiscal 2011, however, brands like Buchanan's and C?roc were up 41% and 128% respectively. It's safe to say that luxury-at least in some way-is back.