Marketing Your Library's Electronic Resources: A How-To-Do-It Manual for Librarians

摘要

In Marketing Your Library's Electronic Resources, Marie R. Kennedy and Cheryl LaGuardia lament that "If our patrons really knew and understood how much we make available to them online, they wouldn't go to alternative information providers to do their research." Yet, patrons are often blissfully unaware of their library's online resources, and begin their research in search engines rather than library systems. The second edition of this bestselling book provides sound advice and easy-to-follow instructions for marketing library e-resources, offering a cross-section of detailed examples to assist librarians as they address the disconnect between patrons and electronic resources.