Marketing and Swedish libraries. About the situation today and the importance of visible librarians

摘要

Today's information society in which the gap between info-rich and info-poor continues to widen needs libraries more than ever and the librarians are in a way the guardians of democracy. After reminding us of the importance of marketing activities (which should always be a priority even - and especially - in times of financial restrictions), the author suggests that these activities should aim at bringing the users to understand fully all the potentialities of libraries and of their personnel. Examples are used to present the Swedish situation.