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机译:德鲁克对市场定位和创新的见解:对高科技营销新兴领域的影响
School of Business Administration, University of Montana, Missoula, MT 59812, USA;
College of Business and Economics, Boise State University, Boise, ID 83725-1630, USA;
high-technology marketing; technology and innovation; marketing of innovation; marketing of technology; drucker; market orientation; proactive market orientation; cross-functional integration; radical innovation; innovator's dilemma; creative destruction; innovation metrics; market driving; network effects; network externalities; customer co-creation; customer co-innovation; corporate social responsibility;
机译:印度农业可持续发展文化与营销导向,在实施新兴市场的企业社会责任计划 - 洞察力
机译:创新过程对高科技产品营销的影响
机译:市场取向与创业取向对学习方向,创新,竞争优势和营销业绩的影响
机译:南苏拉威西省Wajo区编织产业市场取向与创新定位的战略方向转型及对武装工业营销性能的影响
机译:对韩国休闲运动行业营销概念的探索:市场导向,服务导向和组织绩效。
机译:重新审查新产品悖论:创新的肢体介绍如何调解市场导向和新产品开发绩效关系
机译:德鲁克对市场导向和创新的见解:对新兴领域的高科技营销的启示