The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation

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The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation

机译：心理分析与知名股票对投资者行为的影响：实证和实验研究

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《Journal of the Academy of Marketing Science》 |2019年第6期|1109-1130|共22页
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Sun Yat Sen Univ Sch Management 135 Xinggang Rd Guangzhou 510275 Guangdong Peoples R China;

Univ Oregon Lundquist Coll Business 1208 Univ Oregon Eugene OR 97403 USA;

Guangdong Univ Finance & Econ Luntou Rd 21 Guangzhou 510320 Guangdong Peoples R China;

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The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation

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