Values-based Service for Sustainable Business - Lessons from IKEA

摘要

This book breaks new ground raising two fundamental issues in contemporary service literature: the need and importance of values-based services and the co-creation of customer value through values. The book is structured in a clear, easy to read way, in seven agile chapters. It cleverly combines the use of a comprehensive collection of research references about IKEA with practical examples and applications as well as useful managerial implications, questions and recommendations in the form of principles and steps for managers to follow. The book is successful in giving a lot of food for thought in only over a hundred pages.