Constructing a Behavioral and Experimental Real Estate Teaching and Research Laboratory

摘要

In this paper, we discuss what is needed to deliver behavioral real estate education in the classroom and research for publishing in top journals. We specifically address the various levels of behavioral study involvement ranging from including a simple sentiment index into a well-established hedonic model to investing in a multi-million dollar fMRI facility. Behavioral and experimental real estate education and research is here to stay, and those who wish to deliver content through this medium need to know how to get started. To this end, we discuss the physical space needed to build an experimental lab, the technology one might place in the lab, associated costs, as well as details relating to how a behavioral real estate lab might be configured.