Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

摘要

It is hard not to love Guy Kawasaki. His fresh, honest, and often amusing perspective on everything he writes about is combined with solid and exceedingly useful insight and guidance. His bestseller The Art of the Start is, to my mind, the single most important guidebook for entrepreneurs, ever. Kawasaki's insight in that book, that entrepreneurs should focus on getting a saleable product out the door quickly, ahead of all else - including raising capital - is the kind of advice that can change the fortunes of startups.