Service Innovation: How to Go from Customer Needs to Breakthrough Services

摘要

Service Innovation distinguishes between service innovation and service development. In doing so it addresses the critical interface between services and the development of innovations. Much has been written about service development, but far less has been written about service innovation. That is where this book makes its contribution, by presenting a perspective and process on how companies can successfully create breakthrough service innovations; a surprisingly neglected area of thinking given the contribution of services to many economies, and the widely acknowledged importance of innovation to economic growth.