机译:感知风险对购买意愿的影响-南非高级杂货店自有品牌的案例
School of Management Studies, University of Cape Town, Cape Town, South Africa;
School of Management Studies, University of Cape Town, Cape Town, South Africa;
School of Management Studies, University of Cape Town, Cape Town, South Africa;
School of Management Studies, University of Cape Town, Cape Town, South Africa;
private label; store brand; perceived risk; risk analysis; supermarkets; retailing; south africa;
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