Towards Effective Place Brand Management: Branding European Cities and Regions

摘要

Gregory Ashworth and Mihalis Kavaratzis' book Towards Effective Place Brand Management - Branding European Cities and Regions (2010) consists of 14 chapters which document the research and empirical case studies/examples of 26 authors. With this book, the editors have published a multi-faceted publication on place- branding and marketing, with contributors from both academic and professional backgrounds. Authors are from diverse disciplinary backgrounds including Human Resources Management and Organisational Studies (Professor Nelarine Cornelius, UK), Urban Theory (Professor Ole B. Jensen, Denmark), Critical Tourism Studies (Professor Annette Pritchard, UK) and Urban Planning and Consulting Areas (Kalanides, Germany).