The Saga of Christian American: Identifying Mission and Locating Audience at a Religiously Oriented Publication

摘要

This article is a case study of the history of the struggle to define the outlook and readership of the Christian Coalition's official newspaper, later a magazine. Through interviews with all members of the publication's editorial staff and leadership during its eight years of operation, the author tells the often-intriguing tale of its changes in philosophy, management, and voice, while at the same time relating the moves to theoretical concepts about media audiences and audience making. The result is a realist tale adding to the scant literature on the journalistic history of the Christian conservative movement, its real and intended audience, and communication concepts.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/15348423.2011.625272