Attraction to Employment Advertisements: Advertisement Wording and Personality Characteristics

摘要

A study was conducted with 151 student participants to discern whether wording used in employment advertisements can systematically influence the personality composition of those who are attracted to the advertisement. Drawing upon Attraction-Selection-Attrition (ASA) theory and the needs-supplies operationalization of the person-organization fit model, it was hypothesized that there would be positive relationships between participant levels of conscientiousness, openness to experience, and extraversion and attraction to employment advertisements that included qualification descriptors related to these personality dimensions. As hypothesized, multiple regression results indicated a significant positive relationship between conscientiousness and attraction to advertisements calling for conscientiousness-related characteristics. Similarly, a significant positive relationship was found between openness to experience and attraction to advertisements calling for openness-related characteristics. Positive significant relationships were found between extraversion and attraction to the advertisements in general. Implications of the results and directions for future research are discussed.