Abstracts of the 13th Conference on Historical Analysis & Research in Marketing (CHARM): Marketing History at the Center

摘要

Hosted by the Hartman Center for Sales, Advertising, and Marketing History at Duke University, the 13th Conference on Historical Analysis & Research in Marketing (CHARM) was held May 17-20, 2007, in Durham, North Carolina. The papers published in full in the proceedings, as well as additional papers published in abbreviated form, are abstracted here in alphabetical order by the first author's last name. Copies of the proceedings may be purchased by sending US$50 for membership in the CHARM Association to Brian Jones, School of Business/SB-DNF, Quinnipiac University, 275 Mount Carmel Ave., Hamden, CT 06518-1949.