Varieties, Alternatives, and Deviations in Marketing History: 16th Biennial Conference on Historical Analysis and Research in Marketing (CHARM) Hosted by

摘要

In 2013, the Conference on Historical Analysis and Research in Marketing (CHARM) celebrates its 30th Anniversary. To celebrate its jubilee, we invite business, marketing, social science, and humanities scholars from all backgrounds to join us in Copenhagen for a friendly, collegial and interdisciplinary research conference. In celebrating three decades of marketing historical research at CHARM, we call on scholars from around the globe to cast a critical look back into marketing's past and forward into its future.