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机译:在环境广告语境下调查可持续性主张的描述和影响
Marketing Department, University of Wisconsin-Whitewater, 3427 Hyland Hall, Whitewater, WI 53190, USA;
Marketing Department, University of Minnesota-Duluth, Duluth, MN, USA;
Marketing Department, University of Nebraska-Lincoln, Lincoln, NE, USA;
Marketing Department, Clemson University, Clemson, SC, USA;
Marketing Department, Clemson University, Clemson, SC, USA;
sustainability; advertising; advertising message strategy; consumer attitude toward marketing; consumer behavior; macromarketing;
机译:服务对杂志广告中少数民族形象的影响
机译:服务对杂志广告中少数民族形象的影响
机译:为什么我们观看他人对在线广告的反应-调查用户在在线广告的背景下查看用户生成的内容的动机
机译:在线媒体环境下基于人气声明对冲动购买决策影响的购物者细分研究
机译:通过社会情调选择性理论和广告吸引力调查老年女性消费者的环境可持续服装消费
机译:面向消费者的出血性疾病广告:广告声明的内容分析和专家评估
机译:绿色广告的有效性:索赔特性,产品环境相关性和消费者亲环境导向的影响