Bringing the Federal Trademark Registration Process to Life: Major League Baseball Expands to Portland

摘要

The growing importance of brand marketing—and thus trademark law—for U.S. businesses makes the federal trademark registration process an increasingly interesting and relevant topic for coverage in an array of business law courses. The foregoing in-class exercise provides a readily accessible means by which instructors can introduce students to the world of trademark law in the context of professional sports, and the federal trademark registration process in particular, thereby giving students first-hand experience navigating a process that they are often interested in learning more about.